Introduction #

Target Selection controls WHAT receives a promotion.

Before a discount, BOGO offer, cart discount, or coupon can be applied, Ezhance needs to know which products should be eligible for the promotion.

Target Selection allows you to:

• Include specific products
• Include entire categories
• Include products with specific tags
• Include products with specific attributes
• Exclude products already on sale
• Exclude products from promotions
• Combine multiple targeting rules

This gives you complete control over where promotions are applied.

Ezhance’s Core Promotion Model #

Every promotion in Ezhance follows the same workflow:

Promotion Type
        ↓
Target Selection
        ↓
Eligibility Rules
        ↓
Display Settings
        ↓
Promotion Applied

Each step has a different responsibility:

Understanding this separation is one of the most important concepts in Ezhance.

How Target Selection Works #

Target Selection determines which products are eligible to receive a promotion.

Ezhance follows a simple process:

Step 1 #

Build a list of products that match all included targeting rules.

Step 2 #

Remove products that match exclusion rules.

Step 3 #

Create the final list of eligible products.

Step 4 #

Evaluate Eligibility Rules.

Step 5 #

Apply the promotion if all requirements are satisfied.

Think of Target Selection as creating a filtered list of products before any eligibility checks occur.

Target Selection vs Eligibility Rules #

A common mistake is confusing Target Selection with Eligibility Rules.

Target Selection answers:

What products should receive this promotion?

Eligibility Rules answer:

Which customers, carts, or orders qualify for this promotion?

Example:

Target Selection #

Product Category = Hoodies

Eligibility Rule #

Cart Subtotal greater than $100

Result:

The promotion only applies to Hoodie products, and only when the customer’s cart subtotal exceeds $100.

Both Target Selection and Eligibility Rules must pass before the promotion can be applied.

Quick Example #

In this example, we will apply a promotion to all Hoodie products except one specific hoodie.

Promotion Type: Simple Discount

Discount: 20%

Target: Product Category = Hoodies

Exclude: Divi Engine Logo Zipper Hoodie

Eligibility Rules: None

Display: Offer Card

Result #

All products inside the Hoodies category receive the discount except the excluded hoodie product.

Available Target Types #

Ezhance supports multiple targeting methods.

Free Version #

Available target types:

• Specific Products

Pro Version #

Additional target types:

• Product Categories
• Product Tags
• Product Attributes
• Exclude Sale Items

Specific Products #

Target individual WooCommerce products.

Examples:

• Blue T-Shirt
• Premium Hoodie
• Winter Jacket

Use this when you only want specific products to receive the promotion.

Product Categories #

Target entire WooCommerce categories.

Examples:

• Hoodies
• Shoes
• Accessories

All products within the selected categories become eligible.

Product Tags #

Target products using WooCommerce tags.

Examples:

• Summer
• Clearance
• Featured

Tags are useful for seasonal campaigns and promotional collections.

Product Attributes #

Target products using WooCommerce product attributes.

Examples:

• Color: Blue
• Size: Large
• Material: Cotton

This allows highly specific product targeting.

Exclude Sale Items #

Exclude products that already have an active WooCommerce sale price.

Example:

Exclude → Sale Items

Result #

Products already on sale will not receive the promotion.

This is useful when you do not want discounts to stack on products that are already discounted.

Include vs Exclude Rules #

Target Selection is built around two rule types.

Include Rules #

Include rules determine which products should be considered for the promotion.

Example:

Include → Product Categories → Hoodies

Result #

All hoodie products become eligible.

Exclude Rules #

Exclude rules remove products from the included selection.

Example:

Include → Product Categories → Hoodies

Exclude → Divi Engine Logo Zipper Hoodie

Result #

Every hoodie receives the promotion except the excluded product.

Example Target Configuration #

The example below shows a common targeting setup.

Include Rule #

Give the offer to:

Product Categories → Hoodies

Exclude Rule #

Do not give the offer to:

Specific Products → Divi Engine Logo Zipper Hoodie

Multiple Target Rules #

Ezhance allows multiple target rules to be combined.

Example 1 #

Category = Hoodies

Tag = Featured

Result #

Only products that belong to the Hoodies category AND have the Featured tag become eligible.

Example 2 #

Category = Accessories

Attribute = Color: Blue

Result #

Only blue products within the Accessories category become eligible.

Example 3 #

Category = Hoodies

Exclude = Premium Hoodie

Result #

All hoodie products receive the promotion except Premium Hoodie.

Target Selection Evaluation #

Ezhance evaluates Target Selection using the following process:

1. Evaluate Include Rules #

Products must satisfy the configured targeting rules.

2. Evaluate Exclusion Rules #

Matching excluded products are removed.

3. Build Final Target List #

Remaining products become eligible promotion targets.

4. Evaluate Eligibility Rules #

Customer, cart, order, and shop conditions are checked.

5. Apply Promotion #

The promotion is applied when all requirements are satisfied.

Common Use Cases #

Category Discounts #

Apply promotions to entire categories.

Example:

Category = Hoodies

Featured Product Campaigns #

Promote featured products.

Example:

Tag = Featured

Seasonal Promotions #

Target seasonal collections.

Example:

Tag = Summer

Product Launch Campaigns #

Target newly released products.

Example:

Specific Products

Clearance Promotions #

Exclude products already on sale from additional discounts.

Example:

Exclude → Sale Items

Best Practices #

Use Categories for Large Campaigns #

Categories are easier to maintain than selecting individual products.

Use Exclusions Carefully #

Always verify excluded products before activating promotions.

Combine with Eligibility Rules #

Target Selection determines WHAT receives the promotion.

Eligibility Rules determine WHO qualifies.

Keep Target Rules Simple #

Simple targeting structures are easier to maintain and troubleshoot.

Test Promotions Before Launch #

Verify both Target Selection and Eligibility Rules before publishing a promotion.

Common Mistakes #

Confusing Target Selection with Eligibility Rules #

Target Selection controls products.

Eligibility Rules control customer, cart, order, and shop requirements.

Forgetting Exclusion Rules #

An exclusion rule can remove products from an otherwise valid target group.

Using Too Many Target Rules #

Complex targeting structures are harder to troubleshoot.

Start simple and expand only when needed.