Buy X Get X promotions reward customers with additional quantities of the same product when they purchase a required amount. This is the classic "Buy One Get One Free" pattern. Requires Ezhance Pro.
Key Settings
- Buy Quantity — How many units a customer must purchase to qualify
- Get Quantity — How many additional units the customer receives as a reward
- Discount Type — Whether the reward units are free, percentage-discounted, or fixed-price discounted
Common Variations
- Buy 1, Get 1 Free
- Buy 2, Get 1 Free
- Buy 3, Get 1 at 50% Off
- Buy 5, Get 2 Free
Setup
- Go to Ezhance → Promotions → Create Promotion.
- Select Buy X Get X as the promotion type.
- Set the Buy Quantity and Get Quantity, then choose the discount type for the reward units.
- On the Target Selection tab, choose which products the promotion applies to.
- Optionally add eligibility rules to restrict who qualifies.
- Enable the BOGO Reward Card display component so customers can see the offer on product pages.
- Configure schedule and usage limits, then save.
Auto-Add Free Gift
When the customer qualifies, Ezhance can automatically add the free/discounted unit to the cart. Enable this in Ezhance → Settings → BOGO Settings → Auto Add Free Item. When disabled, customers must add the reward product manually.
Common Use Cases
- Clothing: Buy 2 T-Shirts, Get 1 Free
- Beauty products: Buy 2, Get 1 at 50% Off
- Seasonal clearance: Buy 3, Get 1 Free
- Grocery / consumables: Buy 1 Get 1 to move inventory
Tips
- Keep it simple — Buy 1 Get 1 or Buy 2 Get 1 are the easiest for customers to understand.
- Enable the BOGO Reward Card display so customers know what they'll receive.
- Combine with a countdown timer (Pro) to create urgency around the offer.
- Monitor promotion priority when multiple BOGO offers target the same products.