Product Attributes targeting applies promotions to products with specific WooCommerce attribute values — such as Color = Blue, Size = Large, or Material = Cotton. It enables highly focused campaigns based on product characteristics. Requires Ezhance Pro.
How It Works
Ezhance evaluates the attributes assigned to each product. A product qualifies if it has any of the selected attribute values. Products with multiple attributes qualify if any of those attributes match the selected values.
Common Attribute Types
- Color — Blue, Black, Red, White, Navy
- Size — Small, Medium, Large, XL, XXL
- Material — Cotton, Leather, Wool, Polyester
- Brand — When you manage brands as attributes
- Season — Summer, Winter, Spring collections
Configuration
In the promotion editor, go to the Target Selection tab. Choose Product Attributes, select an attribute (e.g., Color), then select one or more values (e.g., Blue, Black).
Examples
- 15% Off All Blue Products — Target: Color = Blue
- Buy 5 Cotton Products, Get 10% Off — Bulk Discount + Target: Material = Cotton
- Sale on Large Sizes — Target: Size = Large, XL
- Winter Collection Discount — Target: Season = Winter
Attributes vs. Categories vs. Tags
| Method | Best For |
|---|---|
| Categories | Broad catalog organization (Hoodies, Shoes) |
| Tags | Campaign-specific labels (Featured, Clearance) |
| Attributes | Product characteristics (Blue, Large, Cotton) |
Best Practices
- Maintain consistent attribute values — "Blue" and "blue" are treated as different values.
- Make sure products have the relevant attributes assigned before creating the promotion.
- Use attributes when you want to target a specific characteristic across multiple categories (e.g., all blue products, regardless of category).
- Combine with eligibility rules for fine-grained targeting (e.g., blue products + cart subtotal ≥ $50).