Introduction #
Buy X Get Y promotions allow customers to receive a different product when they purchase qualifying products.
Unlike Buy X Get X promotions, where customers receive additional quantities of the same item, Buy X Get Y promotions reward customers with a separate product.
Common examples include:
- Buy 2 Hoodies, Get a Free Cap
- Buy a Laptop, Get a Free Mouse
- Buy 3 T-Shirts, Get a Free Tote Bag
- Buy Any Camera, Get a Discounted Memory Card
Ezhance automatically adds the reward product to the cart when the promotion requirements are met.
Quick Example #
In this example, we will create a promotion that gives customers a free cap when they purchase 2 hoodies.
- Promotion Type: Buy X Get Y
- Buy Quantity: 2
- Get Quantity: 1
- Reward Product: Cap
- Discount Type: Free
- Target: Hoodies
- Eligibility Rules: None
- Display: BOGO Product Card
Result:
When customers purchase 2 hoodies, Ezhance automatically adds 1 free cap to the cart.
How Buy X Get Y Works #
Buy X Get Y promotions use five primary settings.
Buy Quantity #
The number of qualifying products customers must purchase.
Get Quantity #
The number of reward products customers receive.
Reward Product #
The product customers receive.
Discount Type #
Determines whether the reward product is:
- Free
- Discounted
Target Products #
The products customers must purchase to qualify.
When all requirements are met, Ezhance automatically adds the reward product to the cart.
Step 1: Create a Promotion #
Navigate to:
Ezhance → Promotions
Click Create Promotion.
Step 2: Select Buy X Get Y #
Under Promotion Type, select:
Buy X Get Y
This promotion type rewards customers with a different product than the one they purchased.
Step 3: Configure Buy X Get Y Settings #
Configure the promotion requirements.
Buy Quantity #
Enter how many qualifying products customers must purchase.
Example:
Buy Quantity: 2Get Quantity #
Enter how many reward products customers receive.
Example:
Get Quantity: 1Which Item Gets The Discount? #
Choose how Ezhance determines the reward product.
Available options:
- Specific Target Item
For most promotions, use:
Specific Target ItemWhich Product? #
Select the reward product customers receive.
Example:
CapDiscount Type #
Choose how the reward product should be priced.
Available options:
- Free
- Percentage Discount
- Fixed Discount
For a traditional free gift promotion, select:
Free
Step 4: Select Target Products #
Choose which products customers must purchase.
Free Version #
- Specific Products
Pro Version #
- Product Categories
- Product Attributes
- Product Tags
- Items On Sale
Example:
Divi Engine Logo Zipper HoodieCustomers purchasing the selected products become eligible for the reward.
Step 5: Configure Eligibility Rules #
Optionally add additional requirements.
Examples:
- Subtotal greater than $100
- Customer Role equals VIP
- Customer has ordered before
- Weekend Sale
If no eligibility rules are configured, all customers qualify.
Step 6: Configure Display Components #
Display Components help customers discover the promotion.
Recommended displays:
- BOGO Product Card
- Offer Card
- Countdown Timer
- Savings Message
BOGO Product Cards are highly recommended because customers can immediately see the reward product they will receive.
Step 7: Configure Schedule Settings #
Optionally configure:
- Start Date
- End Date
- Promotion Priority
- Usage Limits
Examples:
- Weekend Sale
- Holiday Promotion
- Flash Sale
Step 8: Save the Promotion #
Click Save Promotion.
Ezhance will automatically monitor customer carts and apply the reward product when the requirements are met.
Storefront Result #
When customers qualify for the promotion, the reward product is displayed inside the BOGO Product Card.
Customers can clearly see:
- Promotion Title
- Reward Product
- Qualification Status
- Free Gift Information
Cart Result #
After the customer qualifies for the promotion, Ezhance automatically adds the reward product to the cart.
In this example:
- Customer purchases 2 Hoodies
- Ezhance automatically adds 1 Cap
- Cap price becomes $0.00
Example Promotions #
Buy 2 Hoodies Get 1 Free Cap #
Buy Quantity: 2
Get Quantity: 1
Reward Product: Cap
Discount Type: FreeResult:
Customers receive a free cap when purchasing two hoodies.
Buy a Laptop Get a Free Mouse #
Buy Quantity: 1
Get Quantity: 1
Reward Product: Mouse
Discount Type: FreeResult:
Customers receive a free mouse with every laptop purchase.
Buy 3 T-Shirts Get 1 Tote Bag #
Buy Quantity: 3
Get Quantity: 1
Reward Product: Tote Bag
Discount Type: FreeResult:
Customers receive a complimentary tote bag.
Buy Any Camera Get 50% Off Memory Card #
Buy Quantity: 1
Get Quantity: 1
Reward Product: Memory Card
Discount Type: 50% DiscountResult:
Customers receive a discounted accessory product.
Common Use Cases #
Free Gift Campaigns #
Reward customers with complimentary products.
Cross-Selling #
Promote related products through automatic rewards.
Product Launches #
Increase exposure for new products.
Seasonal Promotions #
Offer bonus gifts during holidays and special events.
Inventory Clearance #
Move slower-selling products by offering them as rewards.
Tips #
Choose Relevant Reward Products #
Reward products should complement the purchased products.
Promote High-Margin Products #
Free gifts work best when reward products have healthy margins.
Use BOGO Product Cards #
Showing customers the reward product can significantly improve conversion rates.
Add Countdown Timers #
Limited-time promotions create urgency and increase participation.
Buy X Get X vs Buy X Get Y #
| Feature | Buy X Get X | Buy X Get Y |
|---|---|---|
| Reward Product | Same Product | Different Product |
| Typical Use Case | BOGO | Free Gift |
| Cross-Selling | No | Yes |
| Product Discovery | Limited | Excellent |
Use Buy X Get Y when you want to introduce customers to additional products or reward them with free gifts.
