Buy X Get Y promotions reward customers with a different product when they purchase qualifying items. Unlike Buy X Get X where the reward is the same product, Buy X Get Y enables cross-sell campaigns and free gift bundles. Requires Ezhance Pro.
Key Settings
- Buy Quantity — How many qualifying products a customer must purchase
- Get Quantity — How many reward products the customer receives
- Reward Product — The specific product the customer gets as a reward
- Discount Type — Whether the reward is free, percentage-discounted, or fixed-price discounted
- Target Products — The products that trigger the promotion (what the customer buys)
Setup
- Go to Ezhance → Promotions → Create Promotion.
- Select Buy X Get Y as the promotion type.
- Configure Buy Quantity, Get Quantity, and the Reward Product. Set the discount type for the reward.
- On the Target Selection tab, choose which products qualify as the "Buy" items.
- Optionally add eligibility rules.
- Enable the BOGO Reward Card display component — this shows the reward product on qualifying product pages.
- Configure schedule and usage limits, then save.
Examples
- Buy 2 Hoodies → Get 1 Free Cap
- Buy 1 Laptop → Get 1 Free Mouse
- Buy 3 T-Shirts → Get 1 Free Tote Bag
- Buy Any Leather Product → Get 50% Off a Care Kit
Common Use Cases
- Free gift campaigns — Add a sample or accessory as a gift with purchase
- Cross-selling — Reward purchase of one product with a complementary item
- Product launches — Include a new product as a free reward to drive trials
- Inventory clearance — Bundle slow-moving products as rewards for popular ones
Tips
- The BOGO Reward Card is highly recommended — it shows customers exactly which reward product they'll receive.
- Make sure the reward product (Y) is in stock and published; out-of-stock reward items will prevent the gift from being added.
- Choose reward products that complement the qualifying products for the best customer experience.