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Bulk Discount

Create quantity-based tiered pricing that rewards customers for buying more.

Bulk Discounts apply progressively larger discounts as customers purchase more units. Each tier defines a minimum quantity and a discount amount, so customers are automatically rewarded for buying in volume.

How It Works

When a customer adds targeted products to their cart, Ezhance checks the total quantity against each configured tier and applies the matching discount. Only the tier that matches the current quantity applies — the best matching tier wins.

Example tier structure:

  • 2–4 units → 10% off
  • 5–9 units → 15% off
  • 10+ units → 20% off

A customer buying 6 units receives 15% off each unit.

Setup

  1. Go to Ezhance → Promotions → Create Promotion.
  2. Select Bulk Discount as the promotion type.
  3. Add pricing tiers by specifying minimum quantity, maximum quantity (optional), discount type, and discount value for each tier.
  4. On the Target Selection tab, choose which products receive the tiered pricing.
  5. Optionally add eligibility rules to restrict who qualifies.
  6. Enable the Tier Pricing Table display component to show the full tier breakdown on product pages.
  7. Configure schedule and usage limits, then save.

Display Components

  • Tier Pricing Table — Shows a clear visual breakdown of all discount tiers on product pages. Strongly recommended for bulk promotions so customers understand what they need to buy to unlock each tier.
  • Offer Card — Shows a summary offer message on product pages.

Common Use Cases

  • Wholesale pricing — Reward bulk purchasers with meaningful volume discounts
  • Product bundling — Encourage buying multiple units of the same product
  • Inventory clearance — Move excess stock with volume incentives
  • Business supplies — Offer corporate pricing for large quantities

Best Practices

  • Use 3–5 tiers for clarity. Too many tiers can confuse customers.
  • Always enable the Tier Pricing Table so customers can see exactly what they need to buy.
  • Increase the discount meaningfully between tiers — a jump from 10% to 11% rarely motivates additional purchases.
  • Combine with customer conditions (Pro) to create wholesale-only tiers.