Introduction #
Yes, multiple promotions can apply together in Ezhance.
However, whether they actually stack depends on your Global Settings and the types of promotions involved.
When multiple promotions match the same customer, Ezhance uses configurable strategies to determine:
- Which promotions apply
- Which promotions are ignored
- Whether discounts stack together
- Which discount takes priority
Understanding these rules is important because they directly affect the final price customers see.
How Promotion Stacking Works #
When a customer qualifies for multiple promotions, Ezhance evaluates them based on:
- Promotion Type
- Promotion Priority
- Product Discount Strategy
- Cart Discount Strategy
The final result depends on your store configuration.
Quick Example #
A customer qualifies for two product promotions.
Promotion A:
10% Off
Promotion B:
20% Off
Whether both promotions apply depends on your Product Discount Strategy.
If the strategy is:
Biggest Discount
Only the 20% discount applies.
If the strategy is:
Stack All
Both promotions may apply.
Product Promotions vs Cart Promotions #
Ezhance treats Product Promotions and Cart Promotions separately.
Product Promotions #
Examples:
- Simple Discount
- Bulk Discount
- Buy X Get X
- Buy X Get Y
These promotions affect product pricing.
Their behavior is controlled by:
Product Discount Strategy
Cart Promotions #
Examples:
- Cart Discount
- Free Shipping Promotions
These promotions affect the cart total.
Their behavior is controlled by:
Cart Discount Strategy
Product Discount Strategies #
Product Discount Strategy determines how multiple product promotions interact.
Available options:
- Biggest Discount
- Smallest Discount
- Stack All
Biggest Discount #
Only the largest discount is applied.
Example:
Promotion A:
10% Off
Promotion B:
20% Off
Result:
20% Off applies.
10% Off is ignored.
This is the most common configuration.
Smallest Discount #
Only the smallest discount is applied.
Example:
Promotion A:
10% Off
Promotion B:
20% Off
Result:
10% Off applies.
20% Off is ignored.
This option is rarely used but may be useful for specific pricing strategies.
Stack All #
All eligible product promotions are applied.
Example:
Promotion A:
10% Off
Promotion B:
20% Off
Result:
Both promotions are applied according to Ezhance’s stacking logic.
This provides the maximum promotional value to customers.
Cart Discount Strategies #
Cart Discount Strategy controls how multiple cart-level promotions interact.
Available options:
- Stack All
- Best Discount Only
- Best Discount + Free Shipping
- Free Shipping Only
Stack All #
All eligible cart discounts are applied.
Example:
Promotion A:
10% Cart Discount
Promotion B:
$20 Cart Discount
Result:
Both promotions are applied.
Best Discount Only #
Only the highest-value cart discount is applied.
Example:
Promotion A:
10% Off
Promotion B:
20% Off
Result:
20% Off applies.
Best Discount + Free Shipping #
The highest-value discount is combined with free shipping.
Example:
Promotion A:
15% Off
Promotion B:
Free Shipping
Result:
Customer receives both benefits.
Free Shipping Only #
Only free shipping promotions are applied.
All other cart discounts are ignored.
Example: Multiple Product Promotions #
Product:
Premium Hoodie
Active Promotions:
- Simple Discount: 10% Off
- Bulk Discount: 20% Off
Product Discount Strategy:
Biggest Discount
Result:
20% Off applies.
The Bulk Discount wins.
Example: Multiple Cart Promotions #
Cart Total:
$250
Active Promotions:
- 10% Cart Discount
- Free Shipping
Cart Discount Strategy:
Best Discount + Free Shipping
Result:
The customer receives:
- 10% Off
- Free Shipping
Example: Product And Cart Promotions Together #
Product:
Premium Hoodie
Product Promotion:
20% Off
Cart Promotion:
10% Off Cart Total
Result:
Both promotions can apply because they affect different parts of the order.
The product discount affects the item price.
The cart discount affects the cart total.
Does Promotion Priority Matter? #
Yes.
When multiple promotions qualify, Promotion Priority helps determine which promotion should be evaluated first.
Higher-priority promotions are considered before lower-priority promotions.
Priority becomes especially important when:
- Multiple discounts affect the same product
- Multiple promotions compete for the same customer
- Discount strategies prevent stacking
Common Scenarios #
Two Product Discounts Match #
Result:
Behavior depends on Product Discount Strategy.
Two Cart Discounts Match #
Result:
Behavior depends on Cart Discount Strategy.
Product Discount And Cart Discount Match #
Result:
Both promotions can apply together.
Bulk Discount And Simple Discount Match #
Result:
Behavior depends on Product Discount Strategy and promotion priority.
Multiple BOGO Promotions Match #
Result:
Promotion Priority and stacking rules determine the final outcome.
Common Use Cases #
Best Discount Wins #
Settings:
Product Discount Strategy:
Biggest Discount
Result:
Customers always receive the highest product discount.
Maximum Customer Savings #
Settings:
Product Discount Strategy:
Stack All
Cart Discount Strategy:
Stack All
Result:
All eligible promotions are combined.
Conservative Pricing Strategy #
Settings:
Product Discount Strategy:
Biggest Discount
Cart Discount Strategy:
Best Discount Only
Result:
Discount stacking is minimized.
Reward Customers With Free Shipping #
Settings:
Cart Discount Strategy:
Best Discount + Free Shipping
Result:
Customers receive both discounts and shipping benefits.
Best Practices #
Decide Your Stacking Strategy Early #
Choose how promotions should interact before creating large numbers of campaigns.
Use Biggest Discount For Simplicity #
Most stores prefer the Biggest Discount strategy because it is easy to understand.
Review Cart Discount Strategy Carefully #
Cart-level promotions can significantly impact profitability.
Test Promotion Interactions #
Always test promotions together before launching campaigns.
Common Mistakes #
Assuming All Promotions Automatically Stack #
Stacking depends on your Global Settings.
Forgetting About Product Discount Strategy #
Many promotion conflicts are caused by Product Discount Strategy settings.
Ignoring Cart Discount Strategy #
Cart promotions may behave differently than expected if the wrong strategy is selected.
Not Reviewing Promotion Priority #
Priority can affect which promotions are ultimately applied.
Troubleshooting #
If a promotion is not applying:
Check:
- Product Discount Strategy
- Cart Discount Strategy
- Promotion Priority
- Other active promotions
Many promotion conflicts are caused by stacking rules rather than promotion configuration errors.
