The Specific Products target lets you choose exactly which WooCommerce products receive a promotion. It's the only targeting option in the free version and gives you precise control when you want to promote individual items rather than entire categories.
How It Works
- Select one or more products to include
- Optionally exclude specific products from the eligible set
- Ezhance builds the final list of eligible products
- Eligibility Rules are evaluated against the customer/cart
- The promotion applies to matching products in the cart
Configuration
In the promotion editor, go to the Target Selection tab. Choose Products from the target type list and search for products by name. You can select multiple products.
To exclude a product, add another target rule and set it to Exclude. Exclusions always override inclusions.
Use Cases
- Product launch — Discount a single newly released item
- Featured item promotion — Highlight specific bestsellers with a discount
- Curated sale — Promote a hand-picked selection of products
- Variation targeting — Apply discounts to specific product variations (e.g., only the Blue size-L variant)
Promotion Type Compatibility
Specific Products targeting is compatible with:
- Simple Discount
- Bulk Discount
- Buy X Get X (Pro)
- Buy X Get Y (Pro)
- Order Coupon (Pro)
Best Practices
- Use Specific Products for small, curated selections. For large catalogs, use Product Categories (Pro) instead.
- Review your product list after publishing — if you add new products to your store they won't be automatically included.
- Use exclusions sparingly and test them before activating the promotion.