What Safety Score is
Safety Score is a decision-support concept for reviewing promotion risk before a rule goes live. It helps merchants think about margin, targeting, stock, and clarity.
What it should consider
- Margin: Does the product have enough margin for the discount?
- Target product: Is the reward product safe to discount?
- Stock: Does the promotion support inventory goals?
- Rule breadth: Are include rules too broad?
- Exclusions: Are low-margin or premium products protected?
- Customer clarity: Can the offer be explained simply?
How to use it
Review the Safety Score before publishing. If risk is high, reduce the discount value, narrow the target rules, exclude sensitive products, or choose a different reward product.