What BXGY means
BXGY means the customer buys one product or product group and receives a reward on a different target product. This is useful for cross-selling and product-pair campaigns.
Setup steps
- Create a new offer.
- Select BXGY as the offer type.
- Choose the qualifying buy product or product group.
- Choose the target reward product or group.
- Set the reward discount, such as free, percentage discount, or fixed discount.
- Add include and exclude targeting rules.
- Review Safety Score before publishing.
- Test the cart result.
Example
Buy a yoga strap and get a related accessory at a discount. Test the live BXGY demo here: BXGY demo product.
Merchant checklist
- Is the target product margin high enough?
- Is the reward product relevant to the qualifying product?
- Can a customer understand the offer in one sentence?
- Are excluded products protected?