Introduction #

Order Coupon promotions reward customers with a discount coupon after they complete a purchase.

Unlike Cart Discounts, which reduce the current order total, Order Coupons create a coupon for the customer’s next purchase.

This promotion type is perfect for:

• Increasing repeat purchases
• Customer retention campaigns
• Loyalty rewards
• Post-purchase marketing
• Thank-you incentives

The generated coupon can be displayed on:

• Thank You Page
• Order Confirmation Email
• Both locations

Quick Example #

In this example, we will reward customers with a 10% discount coupon after placing an order above $500.

• Promotion Type: Order Coupon
• Coupon Type: Percentage Discount
• Coupon Value: 10%
• Duration: 30 Days
• Eligibility Rules: Order Total greater than $500
• Display: Thank You Page + Email

Result:

Customers receive a unique 10% discount coupon after completing their purchase. The coupon remains valid for 30 days.

How Order Coupons Work #

After a customer completes an eligible order:

1. Ezhance validates all eligibility rules.
2. A unique WooCommerce coupon is generated.
3. The coupon expiration date is calculated.
4. The coupon voucher is displayed to the customer.
5. The customer can use the coupon on a future purchase.

This creates a strong incentive for customers to return and buy again.

Step 1: Create a Promotion #

Navigate to:

Ezhance → Promotions

Click Create Promotion.

Step 2: Select Order Coupon #

Under Promotion Type, select:

Order Coupon

Order Coupon promotions reward customers with a coupon voucher for their next purchase.

Step 3: Configure Order Coupon Settings #

Configure how the generated coupon should behave.

Coupon Type #

Choose the type of coupon customers will receive.

Available options:

• Percentage Discount
• Fixed Cart Discount

Examples:

10% Off

or

$20 Off

Coupon Value #

Enter the coupon amount.

Examples:

10

For Percentage Discount:

10 = 10% Off

For Fixed Cart Discount:

10 = $10 Off

Duration #

Specify how long the generated coupon remains valid.

Example:

30

Unit #

Choose the expiration unit.

Available options:

• Days
• Weeks
• Months
• Years

Example:

30 Days

Step 4: Configure Eligibility Rules #

Order Coupons become much more powerful when combined with eligibility rules.

Examples:

High Value Orders #

Order Total > 500

Reward customers who place larger orders.

First-Time Customers #

Is First Order = Yes

Encourage new customers to return.

VIP Customers #

Customer Role = VIP

Provide exclusive rewards.

Holiday Campaigns #

Reward customers only during specific promotional periods.

Step 5: Configure Voucher Display #

Choose where customers should see the generated coupon.

Available locations:

Thank You Page #

Display the coupon immediately after checkout.

Email #

Include the coupon voucher inside WooCommerce order emails.

Both #

Display the voucher on both locations for maximum visibility.

Voucher Title #

Main heading shown on the voucher.

Example:

Special Discount Offer

Voucher Subtitle #

Secondary heading shown on the voucher.

Example:

For Your Next Order

Voucher Description #

Additional promotional text displayed to customers.

Example:

Take advantage of this special offer to save on your favorite items.

Supported placeholders:

{{coupon_code}}
{{discount}}
{{customer_name}}
{{expiry_date}}
{{store_name}}

Step 6: Configure Schedule Settings #

Optionally configure:

• Start Date
• End Date
• Promotion Priority
• Usage Limits

Common examples:

• Black Friday Campaign
• Holiday Sale
• Customer Loyalty Program
• Seasonal Promotions

Step 7: Save the Promotion #

Click Save Promotion.

Ezhance will automatically begin generating coupons whenever customers complete qualifying orders.

Storefront Result (Thank You Page) #

After checkout, customers see a professionally designed coupon voucher.

The voucher displays:

• Discount Amount
• Coupon Code
• Offer Description
• Expiration Date

Email Result #

The same coupon voucher can also be delivered directly to the customer’s inbox.

Benefits include:

• Increased visibility
• Easier coupon retrieval
• Better repeat purchase rates

Example Promotions #

First Order Reward #

Coupon Type: Percentage Discount
Coupon Value: 10%
Duration: 30 Days
Eligibility Rule: First Order

Result:

Customers receive 10% off their next purchase.

Spend $500, Get $50 Off #

Coupon Type: Fixed Cart Discount
Coupon Value: $50
Duration: 60 Days
Eligibility Rule: Order Total > $500

Result:

High-spending customers receive a reward coupon.

VIP Customer Reward #

Coupon Type: Percentage Discount
Coupon Value: 15%
Duration: 90 Days
Eligibility Rule: Customer Role = VIP

Result:

VIP customers receive exclusive future discounts.

Holiday Campaign #

Coupon Type: Percentage Discount
Coupon Value: 20%
Duration: 14 Days

Result:

Customers are encouraged to return before the coupon expires.

Common Use Cases #

Customer Retention #

Encourage customers to return after their first purchase.

Loyalty Programs #

Reward repeat customers with future discounts.

Seasonal Campaigns #

Increase repeat sales during promotional periods.

VIP Rewards #

Offer exclusive incentives to premium customers.

Post-Purchase Marketing #

Create an automated customer re-engagement strategy.

Tips #

Use Expiration Dates #

Shorter expiration periods create urgency and increase redemption rates.

Reward High-Value Customers #

Combine Order Coupons with Order Total conditions.

Display Coupons in Both Locations #

Showing coupons on the Thank You Page and Email maximizes visibility.

Keep Discounts Attractive #

10–20% discounts generally perform well for repeat purchase campaigns.

Order Coupon vs Cart Discount #

Use Order Coupons when your goal is increasing customer lifetime value and encouraging future purchases.