Introduction #
Buy X Get X promotions allow customers to receive additional quantities of the same product when they purchase a required quantity.
This promotion type is commonly known as:
- Buy One Get One Free (BOGO)
- Buy 2 Get 1 Free
- Buy 3 Get 1 Half Price
- Buy 5 Get 2 Free
Ezhance automatically adds the reward quantity to the cart and applies either a free price or discounted price based on your configuration.
Quick Example #
In this example, we will create a Buy 2 Get 1 Free promotion.
- Promotion Type: Buy X Get X
- Buy Quantity: 2
- Get Quantity: 1
- Discount Type: Free
- Target: Hoodies
- Eligibility Rules: None
- Display: BOGO Product Card
Result:
When customers purchase 2 hoodies, Ezhance automatically adds 1 additional hoodie to the cart for free.
How Buy X Get X Works #
Buy X Get X promotions use three core settings:
Buy Quantity #
How many products the customer must purchase.
Get Quantity #
How many additional products the customer receives.
Discount Type #
Whether the reward products are:
- Free
- Discounted
Once the requirements are met, Ezhance automatically adds the reward items to the cart.
Step 1: Create a Promotion #
Navigate to:
Ezhance → Promotions
Click Create Promotion.
Step 2: Select Buy X Get X #
In the Promotion Type section, select:
Buy X Get X
This promotion type rewards customers with additional quantities of the same product.
Step 3: Configure Buy X Get X Settings #
Configure the promotion requirements.
Buy Quantity #
Enter the number of products customers must purchase.
Example:
Buy Quantity: 2Get Quantity #
Enter the number of products customers receive.
Example:
Get Quantity: 1Discount Type #
Choose how reward products should be priced.
Available options:
- Free
- Percentage Discount
- Fixed Discount
For a traditional BOGO promotion, select:
Free
Step 4: Select Target Products #
Choose which products participate in the promotion.
Free Version #
- Specific Products
Pro Version #
- Product Categories
- Product Attributes
- Product Tags
- Items On Sale
Example:
HoodiesCustomers purchasing targeted products become eligible for the reward.
Step 5: Configure Eligibility Rules #
Eligibility rules can be used to limit who qualifies.
Examples:
- Subtotal greater than $100
- Customer Role equals Wholesale
- Customer has ordered before
- Weekend Promotion
If no rules are configured, all customers qualify.
Step 6: Configure Display Components #
Display components help customers discover the promotion.
Recommended displays:
- BOGO Product Card
- Offer Card
- Countdown Timer
- Savings Message
For Buy X Get X promotions, BOGO Product Cards are strongly recommended.
Step 7: Configure Schedule Settings #
Optionally configure:
- Start Date
- End Date
- Promotion Priority
- Usage Limits
Examples:
- Weekend Sale
- Flash Sale
- Seasonal Promotion
Step 8: Save the Promotion #
Click Save Promotion.
Ezhance will immediately begin monitoring carts and applying rewards when requirements are met.
Storefront Result #
When the customer qualifies for the promotion, Ezhance automatically adds the reward quantity to the cart.
In the example below:
- Customer purchases 2 hoodies
- Ezhance automatically adds 1 additional hoodie
- Reward hoodie is priced at $0.00
Example Promotions #
Buy One Get One Free #
Buy Quantity: 1
Get Quantity: 1
Discount Type: FreeResult:
Buy 1 item and receive 1 free item.
Buy 2 Get 1 Free #
Buy Quantity: 2
Get Quantity: 1
Discount Type: FreeResult:
Buy 2 items and receive 1 free item.
Buy 3 Get 1 at 50% Off #
Buy Quantity: 3
Get Quantity: 1
Discount Type: 50% DiscountResult:
Buy 3 items and receive a fourth item at a reduced price.
Buy 5 Get 2 Free #
Buy Quantity: 5
Get Quantity: 2
Discount Type: FreeResult:
Buy 5 items and receive 2 additional items for free.
Common Use Cases #
Clothing Stores #
Buy 2 T-Shirts, Get 1 Free.
Grocery Stores #
Buy 3 Snacks, Get 1 Free.
Beauty Products #
Buy 2 Skincare Products, Get 1 Free.
Seasonal Campaigns #
Run limited-time BOGO promotions during holiday sales.
Inventory Clearance #
Move inventory faster by rewarding larger purchases.
Tips #
Use BOGO Product Cards #
Clearly communicating the offer improves conversion rates.
Keep Offers Simple #
Buy 1 Get 1 Free and Buy 2 Get 1 Free tend to perform best.
Combine with Countdown Timers #
Adding urgency often increases participation.
Review Promotion Priority #
When multiple promotions target the same products, priority determines which promotion is applied.
