Use Case
Launch WooCommerce BOGO Campaigns
Buy X Get X and Buy X Get Y campaigns in WooCommerce increase order value, move inventory, and surface cross-sell opportunities — without coupon codes or custom development. Both are available in Ezhance Pro.
When to Use Buy X Get X
Buy X Get X is for same-product quantity rewards. The customer buys a product and receives additional units of the same product at a discount or free.
Classic BOGO
Qualifying qty: 1 / Reward qty: 1 / Reward: 100% off
Single-product flash campaign.
Buy 2 get 1 free
Qualifying qty: 2 / Reward qty: 1 / Reward: 100% off
Consumables, supplements, skincare.
Buy 5 get 2 free
Qualifying qty: 5 / Reward qty: 2 / Reward: 100% off
Stock clearance on multi-use products.
Quantity discount
Qualifying qty: 3 / Reward qty: 1 / Reward: 50% off
AOV boost on gift or stationery items.
When to Use Buy X Get Y
Buy X Get Y is for cross-sell and product pairing campaigns. The customer buys Product A (qualifying) and receives Product B (reward) at a discount or free.
Accessory cross-sell
Buy headphones → get a carry case free
Introduce customers to complementary products.
Product launch companion
Buy new product → get a related item at 30% off
Drive initial awareness of a new SKU.
Pair slow movers
Buy bestseller → get slow-mover at 50% off
Clear slow inventory via a popular product.
Bundle reward
Buy main item → get add-on at 25% off
Increase basket value with a related add-on.
BOGO Campaign Best Practices
- Display a BOGO Reward Card on the qualifying product page — customers need to see the offer before they add to cart.
- Set usage limits per customer (1–2) on BOGO campaigns to prevent bulk exploitation.
- Use Offer Safety Score — BOGO reward pricing can hit low margins if the reward product has thin gross margin.
- For BXGX, set the qualifying quantity above your typical average order quantity so customers have a reason to stretch.
- For BXGY, ensure the reward product is clearly related to the qualifying product — unrelated pairings see low uptake.
- Review analytics after 2 weeks — if reward redemption rate is below 15%, the qualifying threshold may be too high.