Use Case
Increase WooCommerce Average Order Value
Higher average order value improves per-order profitability without requiring more traffic. Ezhance promotions give customers structured reasons to add more items — without relying on manually-entered coupon codes.
Promotion Strategies for Higher AOV
Each promotion type works differently. Matching the right type to your product and customer behaviour determines whether it increases AOV or just trains customers to wait for discounts.
Bulk Pricing Tiers
FreeAs customers add more units, the per-unit price drops. The pricing table on the product page makes the incentive visible before checkout — customers who see a better price at 5 units will often buy 5 instead of 1.
Best for: consumables, stationery, supplements, parts, print products.
Feature details →Buy X Get Y Cross-Sell
ProReward customers who buy Product A with a discount on Product B. A customer who buys a laptop bag might add a charging cable at 30% off — a higher basket they didn't plan when they arrived.
Best for: accessories, add-ons, complementary products, bundles.
Feature details →Cart Discount Threshold
ProOffer 10% off when the cart reaches $80. A customer who has $60 in their cart sees the banner — "Add $20 more to save 10%." Many will add items they were already considering.
Best for: general merchandise stores, apparel, home goods, marketplaces.
Feature details →Buy X Get X Quantity Rewards
ProBuy 3, get 1 free. Buy 5, get 2 free. The qualifying quantity threshold gives customers a concrete unit goal to reach — which typically means buying the qualifying quantity rather than fewer units.
Best for: skincare, snacks, gifts, multi-use items.
Feature details →Measure AOV Impact with Promotion Analytics
Ezhance logs applied promotions to WooCommerce order line items. After running a promotion for 2–4 weeks, you can compare the average order value during the promotion period against the baseline — and see revenue attributed to each promotion in the analytics dashboard.
See Analytics FeatureAOV-Focused Best Practices
- Set bulk pricing thresholds above your typical order quantity — customers need a reason to stretch.
- Cart discount thresholds work best at 20–30% above your current average order value.
- Run Offer Safety Score before publishing — AOV promotions often have wide targeting and high stacking risk.
- Use the cart progress bar (Pro) — visible progress toward a reward increases conversion significantly.
- Review promotion analytics after 2 weeks and adjust thresholds if few customers are reaching them.