Feature
Free + ProWooCommerce Product Targeting Rules — Choose Which Products Receive the Offer
Product Targeting Rules are the settings in each Ezhance promotion that decide which WooCommerce products receive the offer and which are excluded. Target the right products before applying a promotion — use product, category, margin, or stock data to avoid broad discounts that hurt the wrong items.
Product Rules
Discount the Right Products and Protect the Rest
Promotion targets decide which products are part of a campaign. Use them to protect margin, move stock, focus campaigns on specific products, and prevent discounts from applying where they do not make business sense.
Specific Products
FreeSelect individual products and variations to include or exclude from the promotion.
Product Categories
ProTarget all products in one or more WooCommerce categories. Combined with exclusion rules for precise control.
Product Tags
ProTarget products by WooCommerce tag. Useful for collections like "summer" or "clearance".
Product Attributes
ProTarget products by attribute value, such as Color=Red or Size=XL.
Sale Item Exclusion
ProExclude products that already have a sale price — prevent double-discounting.
Margin Range
ProTarget products whose stored gross margin falls below, above, or between thresholds. Use it to include products that can safely support a discount or exclude thin-margin products.
Stock Range
ProTarget products by WooCommerce stock quantity. Use it to move overstock without discounting healthy inventory or to protect scarce products from promotions.
Quick Answers
What Merchants Should Know
Short answers to help merchants understand availability, use cases, customer experience, and limitations.
Are Product Rules Free or Pro?
Specific product and variation rules are Free. Category, tag, attribute, sale item exclusion, margin range, and stock range rules are Pro.
What problem do Product Rules solve?
They help merchants decide which products should receive an offer and which products should be protected from a campaign.
When should a merchant use Product Rules?
Use them for focused campaigns, margin protection, inventory movement, category offers, product exclusions, and stock-aware promotions.
What does the customer see?
Customers see the resulting promotion only on eligible products or carts; they do not see the targeting rules themselves.
Do Product Rules guarantee profit?
No. Product rules improve campaign control, but merchants still need to review margin, stock, and campaign economics.
Margin & Stock Examples
Use Product Data to Avoid Blanket Discounts
A storewide sale is easy to launch, but it treats every product the same. Margin and stock targeting let merchants decide which products should be discounted and which products should be protected.
Know which products can safely support a discount
Use stored product margin data to review whether a product can absorb a discount. High-margin products may support a stronger campaign; thin-margin products may need to be excluded or given a smaller offer.
Example: include products above 45% gross margin, exclude products below 20%.
Move overstock without discounting healthy inventory
Use stock range targeting to focus promotions on products with too much inventory, while keeping normal-stock or scarce products at full price.
Example: run a bulk discount only on products with stock above 50 units.
Protect low-stock products from broad campaigns
When a product is already selling or inventory is limited, a discount may create avoidable margin loss. Exclude low-stock products from broad campaigns.
Example: exclude products with stock below 5 units from a seasonal sale.
Review risky campaigns before launch
Margin and target specificity improve the context used by Offer Safety Score, helping merchants spot risk before the campaign is published.
Example: a fixed $10 discount may be safe on a $120 item but risky on a $20 item.
FAQ