Ezhance

Feature

Free

Offer Safety Score

A 0–100 decision-support score that evaluates every WooCommerce promotion before launch — checking margin impact, stacking protection, purchase thresholds, abuse control, offer clarity, and data confidence — so merchants can improve risky campaigns before they go live.

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Six Categories. One Score. Before Every Launch.

The Offer Safety Score evaluates six weighted categories to give merchants a clearer picture of commercial risk before publishing any promotion. It does not guarantee profit; it helps store owners make a better-informed decision.

Margin Safety — 35 pts
Price-weighted gross margin across all targeted products. Uses stored product margin data for accurate scoring.
Stacking Protection — 20 pts
Evaluates your discount strategy settings — whether multiple promotions can stack and how they interact.
Purchase Threshold — 15 pts
Checks whether the promotion has a minimum quantity or value signal that reduces risk of unconstrained discounting.
Abuse Control — 10 pts
Rewards customer-targeting conditions that limit who can qualify for the promotion.
Offer Clarity — 10 pts
Checks that display settings include offer titles, descriptions, and urgency signals.
Data Confidence — 10 pts
Measures target specificity — more specific targeting means fewer unknowns in the scoring.

Example Safety Score

78 / 100 Good

  • Margin Safety28/35
  • Stacking Protection20/20
  • Purchase Threshold12/15
  • Abuse Control8/10
  • Offer Clarity6/10
  • Data Confidence4/10

Score computed live in the editor and recalculated on every save.

Quick Answers

What Merchants Should Know

Short answers to help merchants understand availability, use cases, customer experience, and limitations.

Is Offer Safety Score Free or Pro?

Offer Safety Score is included in Ezhance Free and Pro.

What problem does Offer Safety Score solve?

It helps merchants review promotion risk before launch across margin safety, stacking protection, purchase threshold, abuse control, offer clarity, and data confidence.

When should a merchant use Offer Safety Score?

Use it before publishing or updating any product discount, bulk discount, BOGO, cart discount, or order reward campaign.

What does the customer see?

Customers do not see the score. It is an admin-side decision-support tool for merchants before campaigns go live.

Does Offer Safety Score guarantee profit?

No. Offer Safety Score is guidance only and does not guarantee profit, sales, revenue, conversion rate, or campaign performance.

Practical Examples

Spot Risk Before a Discount Becomes Expensive

The same discount can be safe on one product and risky on another. Offer Safety Score helps merchants review that context before launch.

Fixed discount on a low-price product

A $10 discount may be reasonable on a $120 item but risky on a $20 item. Margin Safety helps surface that difference.

Promotion stacking risk

A BOGO campaign that stacks with a broad percentage sale can create unexpected discount depth. Stacking Protection highlights that risk.

Offer clarity gap

If shoppers cannot see or understand the offer, the campaign may discount buyers who were already going to purchase. Offer Clarity checks display setup.

FAQ

Safety Score Questions

Is Offer Safety Score available in Free?
Yes. Offer Safety Score is included in Ezhance Free. Every promotion you create — in Free or Pro — includes a Safety Score evaluation.
How does Offer Safety Score calculate margin safety?
Ezhance uses a price-weighted gross margin across your targeted products. It reads the _ezhance_gross_margin meta value from each product and weights it by price. You can set per-product gross margin percentages in the WooCommerce product editor.
When is the score calculated?
The score is calculated live in the promotion editor as you make changes, and it is also recalculated and persisted to the database on every save or update.
What does each category measure?
Margin Safety (35pts) uses your product margin data. Stacking Protection (20pts) checks your discount strategy settings. Purchase Threshold (15pts) measures if the promotion has a minimum quantity signal. Abuse Control (10pts) checks customer-targeting conditions. Offer Clarity (10pts) evaluates display settings. Data Confidence (10pts) measures how specific the targeting is.
Does Offer Safety Score guarantee profit?
No. Offer Safety Score is a decision-support tool. It helps merchants review promotion risk, but it does not guarantee profit, revenue, conversion rate, or campaign performance.
Can I batch recalculate scores for all promotions?
Yes. The Ezhance promotion list has a Recalculate Scores button that processes all promotions one at a time and updates the stored Safety Score for each.