Comparison
WooCommerce Coupons vs Discount Rules
WooCommerce coupons and automatic discount rules serve different purposes. Understanding the difference helps you choose the right tool for each campaign — and avoid the limitations of using only one approach.
WooCommerce Coupons
Coupons are the built-in WooCommerce discount mechanism. A customer enters a coupon code at checkout and the corresponding discount is applied.
What coupons do well
Personally targeted codes — email one customer a unique code.
Referral and affiliate programs — each referrer has their own code.
Newsletter campaigns — share a promotional code in an email.
Simple percentage off, fixed off, or free shipping.
Coupon limitations
Requires customers to know and enter a code — friction at checkout.
Cannot display promotion details on product or category pages.
No BOGO or Buy X Get Y support.
No quantity-based tiered pricing.
No automatic post-purchase reward generation.
Automatic Discount Rules (Ezhance)
Automatic discount rules apply based on configured conditions — no coupon code required. Ezhance evaluates the current cart, customer, and product state at checkout.
What discount rules do well
No coupon code friction — promotions apply automatically.
Visible on product and category pages before the customer adds to cart.
Bulk and quantity-based pricing tiers.
BOGO — Buy X Get X and Buy X Get Y.
Post-purchase order reward coupons (Pro).
Offer Safety Score before every campaign.
Discount rule limitations
Not ideal for manually distributed one-use personal codes.
Requires a plugin — not built into WooCommerce core.
Most stores need both: WooCommerce coupons for code-based campaigns, and Ezhance for automatic rule-based promotions that display on product pages and apply without customer effort.